A digital future for advertisement with Kenan Saleh

Kenan Saleh describes co-founding Halo Car as a University of Pennsylvania student, a company that let rideshare drivers earn extra income from digital advertising and was acquired by Lyft. He explains how its hyper-targeted digital adverts work and shares his thoughts on no-code tools, which let companies grow and scale without writing code.

Episode notes

In this episode, Francis is joined by innovator and investor Kenan Saleh. While still a student at the University of Pennsylvania, he co-founded Halo Car, allowing rideshare drivers to earn extra income through digital advertising. After less than a year, the company was acquired by Lyft, where Kenan now runs the advertising division as head of product, and was also listed on Forbes 30 Under 30. In this in-depth conversation, Kenan reflects on how his passion for “building great products'' sparked his interest in digital technology; delves into Halo Cars and how the tech behind their digital hyper-targeted ads actually works; and shares his thoughts on No Code Tech, and how it has changed the tech industry by showing how companies can grow and scale without launching a single line of code.

Written interviews from the Metaverse podcast are archived on francishellyer.com.