Marketing in the Metaverse with Allison Ferenci

Allison Ferenci of Camera IQ explains why she sees augmented reality as a gateway to the metaverse, with mass adoption arriving through social media and games. She discusses the camera as a tool for AR, XR and expression, and how brands can adapt their marketing strategies for the metaverse.

Episode notes

Allison Ferenci is the co-founder and CEO of Camera IQ, the world's first augmented reality platform for camera marketing. Working with top brands such as Nestle EA and Atlantic Records the company quickly and easily creates augmented reality experiences for various social platforms including Facebook, Instagram and Snapchat. In this in-depth conversation, Allison gives listeners insight into how she considers augmented reality as a gateway to the metaverse; discusses the use of the camera for AR, XR and expression; and gives her advice on how brands can adapt their marketing strategies in the metaverse.

Read the written interview from this episode on francishellyer.com, published 10 March 2022.